We are excited to announce our first, “Skate Shop Spotlight,” series! We want you to meet the people that make skating possible.
Meet Pablo, owner of Adrenalina skate shop in La Jolla, California! One of the very first skate shops to carry Jellys. He is a man of many skills. From surfing to skating, Pablo does it all.. While he makes time to stay fit and have fun, he works hard for his passion; his skate shop. Pablo’s passion can be not only heard – but felt when he talks about Adrenalina and the community that has been built around it. His devotion to a stellar skate community is devotion that is hard to top for sure.Let’s start with Pablo’s early skating career; an inspiring story indeed. The story of Pablo’s first experience with a skateboard is hilarious and starts when he was just eight years old. He lived in Argentina, where skate shops weren’t necessarily a ‘thing’. In order to get parts for a skateboard, you had to know someone, who knew someone, who knew someone else. It took a few months for Pablo to completely assemble his board, and when he finally got the trucks, he did what many beginner skaters do; he put too much pressure on the bolts – breaking the baseplate before he even got to ride it. Needless to say, Pablo was traumatized. The great moral of the story is that this did not stop Pablo from doing what he wanted as many things don’t. It took him a few more months, but he got his next board, and from there the rest is history.
So, where did Adrenalina come from? That is actually a good question with a very surprising answer. Before Pablo opened his beloved store, he had his own action sports show called, “Adrenalina,” the Spanish word for adrenaline. Adrenalina featured sports such as motocross, surfing, jet skiing, and more. After a decade and a half of the action-packed show, Pablo decided to open up his very own skate shop.
What stood out most about Pablo, though, was not his cool history. It was how passionate he is about his shop. He wants nothing more than for Adrenalina to be a great community for his fellow Bird Rock neighborhood skaters. Both he and his employees build relationships with their customers in order to fully understand what each person is truly looking for because they know that each person is different. This is not just a sales’ tactic, though. This attitude is truly genuine and came from a place where Pablo truly enjoys making a difference and getting to know each and every person that walks into the store. When asked what his favorite part about skating was, Pablo gave a golden answer.
"The community feeling! I love being a neighborhood skate shop. – it gets to be one on one. Everyone has their own stories and I love getting to know people. People don’t just buy and leave. They stay for about 40 minutes to talk. People are always sharing their stories.
It’s also very rewarding when you introduce people to skating for the first time. A lot of people come in who haven’t ever been on a skateboard and we get to tell them what skateboarding is all about. It’s awesome sharing that stoke with them and getting them hooked on skating. We get a lot of follow up emails from people and parents saying their kids are so happy and doing better because of Adrenalina.” -Pablo
Just when you thought Adrenalina couldn’t get better, it does. Throughout the year, Adrenalina hosts events such as slide jams, push races, and Taco Tuesday skate hang outs. The biggest event of the year is the 26.2 mile skate marathon that raises money for Summit for Stem Cell, an organization that specializes in research for Parkinson’s Disease. Beginning in 2010, the event has been held annually and is known worldwide attracting skaters from all over the world. This very marathon inspired marathons across the globe. This year, the Adrenalina Skate Marathon will be held on November 20th, at Mission Bay, San Diego. So if you live in So-Cal you should definitely head down to San Diego and and join the fun!
We are featuring spotlights on various creative minds and photographers that we feel showcase our boards in their world, as they see it.Recently, we met Skyler by chance on our summer Jelly Skateboards Tour in Carmel-by-the-Sea. The California based young talent took his board on a trip to NYC where he managed to capture the board in an authentic representation of his journeys in the concrete jungle. Gaining momentum in his social media presence for his captivating landscape photos, the 20 year old has a fresh perspective, and an organic affinity for photography.You can view the full gallery and to find more information on the Jelly Longboard Skyler shot click here.
1. Pacific Beach
If you’ve visited San Diego before, you know you can expect two things, sunsets and some of the best fish tacos north of the border. The cities breathtaking views attract more than food culture, as one of the most popular skate communities in the U.S. In Pacific Beach, head start in the Palisades Park on the north end of the boardwalk and ending at the North Jetty, gives you a 6-7 mile ride along the beautiful SD coastline. Be sure to stop by Oscar’s Mexican Seafood off Emerald Street, where you can find locals enjoying the sunset and best fish tacos in town.
2. Venice Beach Boardwalk
The Southern California beach town that started it all. During the 70’s the Dogtown crew kicked off the skateboard revolution with their iconic style. Today, skating through the streets of Venice, you will still see the remnants of their lasting mark on the cities culture. Skating down the boardwalk, you can do some of the best people watching along the L.A. coastline. People from all walks of life, live music, and eclectic street performances, are what make Venice, well… Venice. After skating around, don’t forget to grab a bite, and a brew, at the Venice Ale House off Rose Ave. Craft beer, sunsets, and awesome California beach culture, everyone will love.
3. "Dirty 6th Street" - Austin, TX
Keep it weird Austin! At least that’s what they say! During our trip to SXSW we got to get to know the city pretty well. Austin is one of the coolest cities that we’ve visited on our amazing summer tour. The people are rad, the food is incredible, and the vibes are out of this world legendary. After skating around a few spots we came across, we later found out that Austin is home to some of the best parking structures to bomb, in the heart of the city! Once you're ready to listen to live music, head over to “Dirty 6th Street” which is where all of the city's iconic bars have different live music to enjoy. One of our favorite spots was the Easy Tiger. Excellent food and craft beer but best of all they had a couple ping pong tables!
4. Clearwater, Florida
One of the memorable cities we stopped off in on our Jelly Tour, was Tampa, Florida. Some good friends of ours recommended we skate along the Clearwater Boardwalk. Not to our surprise, It was one of the most beautiful beaches that we visited on our tour. Skate along the Florida coastline and take a moment to walk the beach! The sand is as fine as chalk, and as white as pearls. It can get pretty hot out there, but the crystal clear water is the perfect fix to refresh and hop back on your board!
5. Westside Highway New York City
In the city that never sleeps the Westside Highway sidewalk is a high energy-beautiful cruise along the Hudson River. This eight mile skate, from start to finish, can have its obstacles at times with the heavy traffic of bikers and fellow skaters, but it’s all totally worth it. If you're ever in Manhattan, and feel ready to take on the mission, you can end your long skate at the North River Lobster Boat. Hope on the boat for no cost, and set sail along the Hudson river, overlooking the iconic Manhattan skyline.
Jelly Skateboards is so excited to announce the release of the Instagram business success story feature video. For Jelly, Instagram was a game changer in it’s ability to provide a business platform that emphasizes marketing direct to consumer. CEO Sven attributes his ability to brand and communicate with his customers to the platform. Most recently they implemented the Instagram for Business tools to provide insights and reach new customers.
Sven's first venture was servicing skateboards at his local skatepark when he was just 13. Throughout high school, he started building his own skateboard decks which ultimately served as a catalyst for the production of his one of a kind, clear-bullet resistant, skateboard for the first time. With Instagram, he was able to take what was initially a passion project and grow it into what is now a thriving business. The Business Tools feature sheds light on what posts are optimizing conversion and create effective marketing strategies to retain customers and drive sales. Sven and the Jelly team are so grateful to Instagram as an integral part of the businesses success, and look forward to utilizing the platform in the growth for the future. Follow us on Instagram here!
The Crew’s next big stop was Minnesota and there was a new addition to the crew for the last leg of the trip: Jelly’s own Torrin.
It was a beautiful drive through New York, New Jersey, and Pennsylvania. When the boys reached Ohio, they grabbed some grub at “Charlie Staples” Famous BBG. Good vibes were definitely shared between the workers and the Jelly Boys. They ate the New Orleans themed food and were sent off with smiles as they hopped back on the road toward Minnesota.
Arriving in Minnesota late that night, the crew stayed at a hotel to get a good night’s rest before heading to the Jelly Manufacturing Factory the next morning. When the boys woke up, they had breakfast and found out that word travels fast: Everyone knew Jelly Skateboards was in town! Kids were coming up to the crew asking for autographs., and the crew was beyond ecstatic to share the Jelly light and love.
Arriving at the factory was stellar! The boys checked on our fresh batch of Jellys being molded.
The Crew learned about how the big machines cut, heat, and mold the products. Word on the street is that this new batch of Jelly Boards is an excellent one with the most clear and clean look yet! Hot out of the oven, and ready to ride for sure. After checking out the boards being manufactured and loading them on to the Jelly Tour bus, the crew was back on the road headed for Denver, Colorado.
Driving from Minnesota to Denver has brought the Jelly Skateboards Crew through lots of grass and farmlands on both sides of the road. It was an endless green drive, but once the bus reached Denver, the scenery began to shift. We happened to get there right as a stormed had passed through. It seemed like it cleared up just for us. The river runs through the city was rushing, and hail was still on the ground, but Colorado came in clutch with the brightest of sunshines and double rainbows towering through the sky. Double rainbow!
We then hung out in downtown Denver for the night. Having the urge we decide to go skate at 11:30pm. Just one block away from getting off the bus, immediately we are approached by some street thugs with not so good intentions. They asked “where you guys going?! Where you going with my shoes”? Zeya happened to be wearing his brightly colored Michael Jordan shoes & these guys really wanted them. We knew right away that this wasn’t a good situation so we skated as fast as we could. After two blocks of pushing away very fast, these guys are still sprinting behind us until finally they realized they couldn’t keep up. Luckily we had our Jelly boards or we would have been in a tough situation in downtown Denver. We made it back to the Jelly bus & drove to a safer area to close down shop.
The boys started their day off by hitting up a local skate shop to set up a new street deck complete! When the board was complete, they decided to show off what the new deck is capable of at the Denver Skatepark.
Denver was a success, and it was time to hit Moab, Utah!
The Jelly crew linked up with their good friend, Brian Essig, an awesome river rafting guide. He showed the crew around town and brought them to the local eateries.While driving through the city of Moab, giant, red-rocked cliff scapes had the most majestic presence and towered over them. They were were all on their way to go raft down the Colorado river and were in awe of even more dense cliffs. The scenery was a sight to be seen, and the history of the sandstone formations was right in front of their eyes.
The boys finally got to the river, unloaded the rafts, geared up, and floated down stream. They definitely had a fantastic time being wild, enjoying the scenery, and charging the rapids. Check out their good times!
After an amazing time in majestic Moab, the crew had to say goodbye to their buddies. Always sad to do, but It was Vegas time.
Leaving Utah and heading towards the next destination seemed like the longest drive of the tour yet. The Jelly bus had been driving straight through many states on the Jelly Tour but when home was just a few states away, every mile seemed like forever. The terrain started to get dryer and dryer; especially when they reached Vegas. It was scorching out there.
After 34 days, driving 8,240 miles and visiting 26 States they finally see the “Welcome To California” sign, Sven, Zeya, and Torrin knew they were already home. The Jelly Crew made it back to the Jelly warehouse in San Diego in awe reflecting back on the tour they just conquered! So many states; so many awesome people; so many unforgettable adventures.
It seems like forever since skating at the X Games in Austin, TX, swimming in the warm waters of Florida with Manatees, and visiting living history in Washington D.C. Jelly is so inspired to keep on “spreading the jelly!” We are so grateful for every state we visited, every park skated & every friend we were able to vibe with. It was a joy to “spread the jelly!” Thank you to all!
Stay tuned for the next Jelly Tour..